The magic number

Active and passive voice examples, designing with plain language, gender-inclusive writing techniques and writing for the web.

Word choices matter

The basics of plain language, pair writing policy, rethinking the word vulnerable, and five plain English myths.

Set expectations

Good survey questions, inclusive communications for teams, writing good AI prompts and a super accessibility tool.

Trust your users

Trauma-informed principles and content design, style guide features, accessible communications and just avoid metaphors.

Sensible headings

Heading structures, designing accessible and inclusive content, content patterns, and the cost of not using clear language.

All of the pages

Two tip-top style guides, loads of accessibility resources, thoughts on dumbing down and hey – I'm soon available for freelance work!

What comes next?

Building a plain English culture, the case for letter case, another text analysis tool and a tiny survey to find out what you want next.

Explain yourself!

Clear microcopy, gender-inclusive writing guidelines, how jargon can empower communities, and a fantastic content-related podcast.

Is it really clear?

Examples of plain English, explaining the active voice, how to write hyperlink text and one of the books that started it all.

Content treasure trove

The ultimate grammar guide, writing for older people, a super-simple guide to plain English, and how to write about actions.